The "Bunny Dance Reel" is an animated After Effects project featuring four bunnies in Aritzia Super Puffs, dancing under a disco ball. Created to promote our marketing project, it highlights our fun and fashionable theme of bunnies representing Aritzia’s iconic jackets.
The "Bunny Dance Reel" was created as part of our marketing class project, where we were assigned Aritzia to analyze their marketing strategies and brand positioning. The animation features four bunnies, representing our group members, dancing in sync. Bunnies were chosen to depict in Aritzia’s Super Puffs and sunglasses, which align with the brand’s stylish, playful, and confident image. By incorporating a disco ball and vibrant colors, the animation captures the fun and fashionable essence of the Aritzia brand. Using Adobe After Effects, this dynamic animation was created to promote our marketing project on Instagram, aiming to engage and entertain our audience while showcasing the Aritzia brand.
Get ready to groove! Watch the Bunny Dance Reel and join the fun – fashion, bunnies, and a whole lot of dancing under the disco ball!
